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Wilson, Tony

Understanding Media Users: From Theory to Practice

Wilson, Tony - Understanding Media Users: From Theory to Practice, ebook

85,80€

Ebook, PDF with Adobe DRM
ISBN: 9781444304961
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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the active audience” at the core of media studies.

  • examines the relationship between media and audiences by one of the world’s leading media scholars

  • provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory

  • charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies

  • concludes with additional insights into the future of media reception in a global age

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
232 pages
Category
Society
Format
Ebook
eISBN (PDF)
9781444304961

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