Wilson, Tony
Understanding Media Users: From Theory to Practice
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.
- examines the relationship between media and audiences by one of the world’s leading media scholars
- provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
- Author(s)
- Wilson, Tony
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2009
- Language
- en
- Edition
- 1
- Page amount
- 232 pages
- Category
- Society
- Format
- Ebook
- eISBN (PDF)
- 9781444304961