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Bhalla, Gaurav

Collaboration and Co-creation

Bhalla, Gaurav - Collaboration and Co-creation, ebook

49,60€

Ebook, PDF with Adobe DRM
ISBN: 9781441970824
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Table of contents

1. Collaboration and Co-creation
Gaurav Bhalla

2. A Framework for Implementation
Gaurav Bhalla

3. Listen
Gaurav Bhalla

4. Engage
Gaurav Bhalla

5. Respond Externally: Co-creation
Gaurav Bhalla

6. Respond Internally: Organizational Alignment
Gaurav Bhalla

7. Rethinking Marketing and Innovation
Gaurav Bhalla

8. Beyond the Business World
Gaurav Bhalla

Keywords: Economics/Management Science, Marketing, Management/Business for Professionals, Organization/Planning

Author(s)
Publisher
Springer
Publication year
2011
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9781441970824

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