Bhalla, Gaurav
Collaboration and Co-creation
Table of contents
1. Collaboration and Co-creation
Gaurav Bhalla
2. A Framework for Implementation
Gaurav Bhalla
3. Listen
Gaurav Bhalla
4. Engage
Gaurav Bhalla
5. Respond Externally: Co-creation
Gaurav Bhalla
6. Respond Internally: Organizational Alignment
Gaurav Bhalla
7. Rethinking Marketing and Innovation
Gaurav Bhalla
8. Beyond the Business World
Gaurav Bhalla
Keywords: Economics/Management Science, Marketing, Management/Business for Professionals, Organization/Planning
- Author(s)
- Bhalla, Gaurav
- Publisher
- Springer
- Publication year
- 2011
- Language
- en
- Edition
- 1
- Page amount
- 14 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781441970824
