Design Thinking for Entrepreneurs and Small Businesses

1. Introduction to Design Thinking
Beverly Rudkin Ingle

2. The Role of Research in Design Thinking
Beverly Rudkin Ingle

3. Designing a Business Strategy
Beverly Rudkin Ingle

4. Designing Live Customer Experiences
Beverly Rudkin Ingle

5. Designing Digital Customer Experiences
Beverly Rudkin Ingle

6. Designing Services and Service Delivery
Beverly Rudkin Ingle

7. Designing Marketing
Beverly Rudkin Ingle

8. Designing for Change
Beverly Rudkin Ingle

9. Designing for Growth
Beverly Rudkin Ingle

10. Case Studies
Beverly Rudkin Ingle

11. Metrics for Design Thinking
Beverly Rudkin Ingle

12. Glossary of Design Thinking Jargon
Beverly Rudkin Ingle

13. Resources
Beverly Rudkin Ingle

Keywords: Economics/Management Science, Business/Management Science, general