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Ingle, Beverly Rudkin

Design Thinking for Entrepreneurs and Small Businesses

Ingle, Beverly Rudkin - Design Thinking for Entrepreneurs and Small Businesses, ebook

24,50€

Ebook, PDF with Adobe DRM
ISBN: 9781430261827
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Table of contents

1. Introduction to Design Thinking
Beverly Rudkin Ingle

2. The Role of Research in Design Thinking
Beverly Rudkin Ingle

3. Designing a Business Strategy
Beverly Rudkin Ingle

4. Designing Live Customer Experiences
Beverly Rudkin Ingle

5. Designing Digital Customer Experiences
Beverly Rudkin Ingle

6. Designing Services and Service Delivery
Beverly Rudkin Ingle

7. Designing Marketing
Beverly Rudkin Ingle

8. Designing for Change
Beverly Rudkin Ingle

9. Designing for Growth
Beverly Rudkin Ingle

10. Case Studies
Beverly Rudkin Ingle

11. Metrics for Design Thinking
Beverly Rudkin Ingle

12. Glossary of Design Thinking Jargon
Beverly Rudkin Ingle

13. Resources
Beverly Rudkin Ingle

Keywords: Economics/Management Science, Business/Management Science, general

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
168 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781430261827

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