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Brooks, Margaret

Developing B2B Social Communities

Brooks, Margaret - Developing B2B Social Communities, ebook

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Ebook, PDF with Adobe DRM
ISBN: 9781430247142
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Table of contents

1. The Human Need to Connect
Margaret Brooks, J. J. Lovett, Sam Creek

2. Community as the Centerpiece for Customer Engagement
Margaret Brooks, J. J. Lovett, Sam Creek

3. Community Models
Margaret Brooks, J. J. Lovett, Sam Creek

4. Life Cycle and Maturity Models for Online Communities
Margaret Brooks, J. J. Lovett, Sam Creek

5. Community Management
Margaret Brooks, J. J. Lovett, Sam Creek

6. Case Study in Focus: CA Technologies
Margaret Brooks, J. J. Lovett, Sam Creek

7. Business Impact through Community
Margaret Brooks, J. J. Lovett, Sam Creek

8. Developing B2B Social Communities
Margaret Brooks, J. J. Lovett, Sam Creek

Keywords: Computer Science, The Computer Industry

Author(s)
 
 
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
202 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9781430247142

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