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Weller, Bart

The Definitive Guide to Google AdWords

Weller, Bart - The Definitive Guide to Google AdWords, ebook

37,55€

Ebook, PDF with Adobe DRM
ISBN: 9781430240150
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Table of contents

1. SEM and the Google Ecosystem
Bart Weller, Lori Calcott

2. AdWords in Depth
Bart Weller, Lori Calcott

3. Marketing with AdWords
Bart Weller, Lori Calcott

4. Getting Started with AdWords
Bart Weller, Lori Calcott

5. Local Advertising and Location Targeting
Bart Weller, Lori Calcott

6. Keyword Strategy
Bart Weller, Lori Calcott

7. Creating Ads and Landing Pages
Bart Weller, Lori Calcott

8. The Display Network
Bart Weller, Lori Calcott

9. Mobile Advertising with AdWords
Bart Weller, Lori Calcott

10. Account Management and Optimization
Bart Weller, Lori Calcott

11. Google Analytics and Actionable Data
Bart Weller, Lori Calcott

12. Testing with Website Optimizer
Bart Weller, Lori Calcott

Keywords: Economics/Management Science, Business/Management Science, general

Author(s)
 
Publisher
Springer
Publication year
2012
Language
en
Edition
1
Page amount
388 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781430240150

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