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Kostojohn, Scott

CRM Fundamentals

Kostojohn, Scott - CRM Fundamentals, ebook

42,25€

Ebook, PDF with Adobe DRM
ISBN: 9781430235910
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Table of contents

1. Introduction
Scott Kostojohn, Mathew Johnson, Brian Paulen

2. Components of CRM Success
Scott Kostojohn, Mathew Johnson, Brian Paulen

3. Building a CRM Roadmap
Scott Kostojohn, Mathew Johnson, Brian Paulen

4. Evaluating Software and Consultants
Scott Kostojohn, Mathew Johnson, Brian Paulen

5. Planning the Initial CRM Implementation
Scott Kostojohn, Mathew Johnson, Brian Paulen

6. Executing the Initial CRM Implementation
Scott Kostojohn, Mathew Johnson, Brian Paulen

7. Maintaining and Evolving CRM
Scott Kostojohn, Mathew Johnson, Brian Paulen

Keywords: Computer Science, Computer Science, general, Information Systems and Communication Service

Author(s)
 
 
Publisher
Springer
Publication year
2011
Language
en
Edition
1
Page amount
245 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9781430235910

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