Kostojohn, Scott
CRM Fundamentals
Table of contents
1. Introduction
Scott Kostojohn, Mathew Johnson, Brian Paulen
2. Components of CRM Success
Scott Kostojohn, Mathew Johnson, Brian Paulen
3. Building a CRM Roadmap
Scott Kostojohn, Mathew Johnson, Brian Paulen
4. Evaluating Software and Consultants
Scott Kostojohn, Mathew Johnson, Brian Paulen
5. Planning the Initial CRM Implementation
Scott Kostojohn, Mathew Johnson, Brian Paulen
6. Executing the Initial CRM Implementation
Scott Kostojohn, Mathew Johnson, Brian Paulen
7. Maintaining and Evolving CRM
Scott Kostojohn, Mathew Johnson, Brian Paulen
Keywords: Computer Science, Computer Science, general, Information Systems and Communication Service
- Author(s)
- Kostojohn, Scott
- Johnson, Mathew
- Paulen, Brian
- Publisher
- Springer
- Publication year
- 2011
- Language
- en
- Edition
- 1
- Page amount
- 245 pages
- Category
- Information Technology, Telecommunications
- Format
- Ebook
- eISBN (PDF)
- 9781430235910
