Accardi-Petersen, Michelle
Agile Marketing
Table of contents
1. Agile: Marketing’s New Method
Michelle Accardi-Petersen
2. A Practical Case for Using Agile Methods
Michelle Accardi-Petersen
3. Collaborative Leadership
Michelle Accardi-Petersen
4. Plan, Fail, Iterate, Succeed
Michelle Accardi-Petersen
5. How to Get Moving in Agile
Michelle Accardi-Petersen
6. Crowdsourcing or Once Again Formalizing My Practice
Michelle Accardi-Petersen
Keywords: Economics/Management Science, Business/Management Science, general
- Author(s)
- Accardi-Petersen, Michelle
- Publisher
- Springer
- Publication year
- 2011
- Language
- en
- Edition
- 1
- Page amount
- 247 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781430233169
