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Accardi-Petersen, Michelle

Agile Marketing

Accardi-Petersen, Michelle - Agile Marketing, ebook

28,15€

Ebook, PDF with Adobe DRM
ISBN: 9781430233169
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Table of contents

1. Agile: Marketing’s New Method
Michelle Accardi-Petersen

2. A Practical Case for Using Agile Methods
Michelle Accardi-Petersen

3. Collaborative Leadership
Michelle Accardi-Petersen

4. Plan, Fail, Iterate, Succeed
Michelle Accardi-Petersen

5. How to Get Moving in Agile
Michelle Accardi-Petersen

6. Crowdsourcing or Once Again Formalizing My Practice
Michelle Accardi-Petersen

Keywords: Economics/Management Science, Business/Management Science, general

Author(s)
Publisher
Springer
Publication year
2011
Language
en
Edition
1
Page amount
247 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781430233169

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