The Business of iPhone and iPad App Development

1. Seeing the Big Picture in a Crowded App Store Marketplace
Dave Wooldridge, Michael Schneider

2. Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research
Dave Wooldridge, Michael Schneider

3. Protecting Your Intellectual Property
Dave Wooldridge, Michael Schneider

4. Your iOS App Is Your Most Powerful Marketing Tool
Dave Wooldridge, Michael Schneider

5. Social Inception: Promoting Your Apps Within Apps
Dave Wooldridge, Michael Schneider

6. Money for Nothing: When It Pays to Be Free
Dave Wooldridge, Michael Schneider

7. Monetizing Free Apps with iAd and Other In-App Advertising Opportunities
Dave Wooldridge, Michael Schneider

8. Exploring the Freemium Model with In-App Purchase
Dave Wooldridge, Michael Schneider

9. Testing and Usability: Putting Your Best Foot Forward
Dave Wooldridge, Michael Schneider

10. Get the Party Started! Creating a Prerelease Buzz
Dave Wooldridge, Michael Schneider

11. Keys to the Kingdom: The App Store Submission Process
Dave Wooldridge, Michael Schneider

12. Increasing Awareness for Your iOS App
Dave Wooldridge, Michael Schneider

Keywords: Computer Science, Computer Science, general