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Wooldridge, Dave

The Business of iPhone and iPad App Development

Wooldridge, Dave - The Business of iPhone and iPad App Development, ebook

27,75€

Ebook, PDF with Adobe DRM
ISBN: 9781430233015
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Table of contents

1. Seeing the Big Picture in a Crowded App Store Marketplace
Dave Wooldridge, Michael Schneider

2. Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research
Dave Wooldridge, Michael Schneider

3. Protecting Your Intellectual Property
Dave Wooldridge, Michael Schneider

4. Your iOS App Is Your Most Powerful Marketing Tool
Dave Wooldridge, Michael Schneider

5. Social Inception: Promoting Your Apps Within Apps
Dave Wooldridge, Michael Schneider

6. Money for Nothing: When It Pays to Be Free
Dave Wooldridge, Michael Schneider

7. Monetizing Free Apps with iAd and Other In-App Advertising Opportunities
Dave Wooldridge, Michael Schneider

8. Exploring the Freemium Model with In-App Purchase
Dave Wooldridge, Michael Schneider

9. Testing and Usability: Putting Your Best Foot Forward
Dave Wooldridge, Michael Schneider

10. Get the Party Started! Creating a Prerelease Buzz
Dave Wooldridge, Michael Schneider

11. Keys to the Kingdom: The App Store Submission Process
Dave Wooldridge, Michael Schneider

12. Increasing Awareness for Your iOS App
Dave Wooldridge, Michael Schneider

Keywords: Computer Science, Computer Science, general

Author(s)
 
Publisher
Springer
Publication year
2011
Language
en
Edition
2
Page amount
472 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9781430233015

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