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Sink, Eric

Eric Sink on the Business of Software

Eric Sink on the Business of Software

29,80€

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ISBN: 9781430201434
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Table of contents

Part One. Entrepreneurship

1. What is a Small ISV?

2. Whining by a Barrel of Rocks

3. Starting Your Own Company

4. Finance for Geeks

5. Exploring Micro-ISVs

6. First Report from My Micro-ISV

7. Make More Mistakes

Part Two. People

8. Small ISVs: You Need Developers, not Programmers

9. Geeks Rule and MBAs Drool

10. Hazards of Hiring

11. Great Hacker!= Great Hire

12. My Comments on “Hitting the High Notes”

13. Career Calculus

Part Three. Marketing

14. Finding a Product Idea for Your Micro-ISV

15. Marketing is not a Post-processing Step

16. Choose Your Competition

17. Act Your Age

18. Geek Gauntlets

19. Be Careful Where You Build

20. The Game is Afoot

21. Going to a Trade Show

22. Magazine Advertising Guide for Small ISVs

Part Four. Sales

23. Tenets of Transparency

24. Product Pricing Primer

25. Closing the Gap, Part 1

26. Closing the Gap, Part 2

27. Just Do It

Keywords: COMPUTERS / Computer Science COM014000

Author(s)
Publisher
Springer
Publication year
2006
Language
en
Edition
1
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9781430201434

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