- Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures
- Provides an accessible point of entry into this expansive and interdisciplinary field
- Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant
- Now available in paperback for the course market.
Keywords: SOCIAL SCIENCE / Media Studies SOC052000