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Lea-Greenwood, Gaynor

Fashion Marketing Communications

Lea-Greenwood, Gaynor - Fashion Marketing Communications, ebook

37,20€

Ebook, ePUB with Adobe DRM
ISBN: 9781118496169
DRM Restrictions

Printing43 pages with an additional page accrued every 17 hours, capped at 43 pages
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Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.

This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

Keywords: Clothing & Fashion Design, marketing fashion, fashion marketing courses, fashion marketing cours, fashion communications text, fashion industry communication, communicating in the fashion industry, fashion advertising, fashion media, fashion PR

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
144 pages
Category
History
Format
Ebook
eISBN (ePUB)
9781118496169
Printed ISBN
9781405150606

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