Floyd, Steven W.
Innovating Strategy Processes
Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself.
Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process.
Offers new conceptual frameworks for analyzing and designing strategy process.
Addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and science and entrepreneurship as a source of innovative strategies.
Signals the future direction of the field.
- Author(s)
- Floyd, Steven W.
- Roos, Johan
- Jacobs, Claus D.
- Kellermanns, Franz W.
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2009
- Language
- en
- Edition
- 1
- Page amount
- 296 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781405142564