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Collis, David

International Strategy: Context, Concepts and Implications

Collis, David - International Strategy: Context, Concepts and Implications, ebook

52,10€

Ebook, ePUB with Adobe DRM
ISBN: 9781118740927
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Printing118 pages with an additional page accrued every 7 hours, capped at 118 pages
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THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY

Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide.  Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage.

Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.

Keywords: Strategic Management, Harvard Business School, transnational, business operations, decision making, globalization, decision maker

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
1
Page amount
392 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118740927
Printed ISBN
9781405139687

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