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Schröter, Harm G.

Americanization of the European Economy

Schröter, Harm G. - Americanization of the European Economy, ebook

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Ebook, PDF with Adobe DRM
ISBN: 9781402029349
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Table of contents

1. Introduction Americanization as a Comprehensive Concept of Economic Development During the 20th Century
Part 1.The First Wave of Americanization, 1870–1945

2. Fordism and Taylorism Come to Europe
Part 2.The Second Wave of Americanization: The Great Post-War Boom, 1945–1975

3. Americanization as a Mission, 1945–1955
4. Mass Production, Mass Distribution, and New Technology
5. Managing Firms and Their Consumers
Part 3.Americanization's Third Wave from the 1980s

6. Economic Slowdown and the American Model
7. Companies and Consumers
8. Industrial Relations as a Barrier to Americanization
9. Conclusion

DRM-restrictions

Printing: not available
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Keywords: BUSINESS & ECONOMICS / Management Science BUS042000

Author(s)
Publisher
Springer
Publication year
2005
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9781402029349

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