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Watson, Tom

North American Perspectives on the Development of Public Relations

Watson, Tom - North American Perspectives on the Development of Public Relations, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9781349950447
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Table of contents

1. Introduction
Tom Watson

2. United States Antecedents and Proto-PR
Cayce Myers

3. United States–Development and Expansion of Public Relations
Margot Opdycke Lamme, Karen Miller Russell, Denise Hill, Shelley Spector

4. Canada—Development and Expansion of Public Relations
Amy Thurlow

5. Public Relations Education and the Development of Professionalization in Canada and the USA
Donald K. Wright, Terence (Terry) Flynn

6. Government Public Relations in Canada and the United States
Mordecai Lee, Fraser Likely, Jean Valin

7. Entertainment Publicity and Public Relations
Donn J. Tilson

8. Political Communications and Lobbying in the United States
Edward J. Downes, Dustin W. Supa, Esther Austin

9. The Historiography of North American Public Relations
Karla K. Gower

Keywords: Business and Management, Corporate Communication/Public Relations, International Business

Editor
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
National Perspectives on the Development of Public Relations
Category
Economy
Format
Ebook
eISBN (PDF)
9781349950447
Printed ISBN
978-1-349-95043-0

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