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Amatulli, Cesare

Sustainable Luxury Brands

Amatulli, Cesare - Sustainable Luxury Brands, ebook

153,75€

Ebook, PDF with Adobe DRM
ISBN: 9781137601599
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Table of contents

1. Introduction: Sustainability in Luxury Branding
Cesare Amatulli, Michele Costabile, Matteo De Angelis, Gianluigi Guido

2. Inside Luxury: Main Features, Evolving Trends, and Marketing Paradoxes
Cesare Amatulli, Michele Costabile, Matteo De Angelis, Gianluigi Guido

3. Luxury, Sustainability, and “Made In”
Cesare Amatulli, Michele Costabile, Matteo De Angelis, Gianluigi Guido

4. Luxury Consumption and Sustainability
Cesare Amatulli, Michele Costabile, Matteo De Angelis, Gianluigi Guido

5. Sustainability Across Industries
Cesare Amatulli, Michele Costabile, Matteo De Angelis, Gianluigi Guido

6. Insights from Key Topics in Sustainable Luxury Research
Cesare Amatulli, Michele Costabile, Matteo De Angelis, Gianluigi Guido

7. Conclusions
Cesare Amatulli, Michele Costabile, Matteo De Angelis, Gianluigi Guido

Keywords: Business and Management, Marketing

Author(s)
 
 
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
Palgrave Advances in Luxury
Category
Economy
Format
Ebook
eISBN (PDF)
9781137601599
Printed ISBN
978-1-137-60158-2

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