Saving Face in Business

1. Introduction
Rebecca S. Merkin

2. Principles of Saving Face
Rebecca S. Merkin

3. Culture and Face Enactment
Rebecca S. Merkin

4. Individualism-Collectivism and Saving Face
Rebecca S. Merkin

5. Individualism-Collectivism Applied to Direct Versus Indirect Facework
Rebecca S. Merkin

6. Masculinity-Femininity Applied to Cooperative and Competitive Facework
Rebecca S. Merkin

7. Power Distance, Receiver Facework, Innovation, and Superior-Subordinate Relationships
Rebecca S. Merkin

8. Uncertainty Avoidance, Face-Saving, and Organizations
Rebecca S. Merkin

9. Long/Short-Term Orientation, Facework, and Organizational Relationships
Rebecca S. Merkin

10. Overview and Facework Model Application for the Cross-Cultural Workplace
Rebecca S. Merkin

Keywords: Business and Management, International Business, Corporate Communication/Public Relations, Cultural Studies