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Kohlbacher, Florian

Advertising in the Aging Society

Kohlbacher, Florian - Advertising in the Aging Society, ebook

124,40€

Ebook, PDF with Adobe DRM
ISBN: 9781137586605
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Table of contents

1. Advertising in the Aging Society: Setting the Stage
Michael Prieler, Florian Kohlbacher

2. Characteristics of Japanese Television Advertising
Michael Prieler, Florian Kohlbacher

3. The Representation of Older People in Japanese Television Advertisements
Michael Prieler, Florian Kohlbacher

4. Advertising Practitioners’ Views on the Use of Older Models
Michael Prieler, Florian Kohlbacher

5. Consumer Response to the Portrayal of Older People in Television Advertising
Michael Prieler, Florian Kohlbacher

6. Conclusion and Outlook
Michael Prieler, Florian Kohlbacher

7. Afterword
Chuck Nyren

Keywords: Business and Management, Marketing, International Economics, Procurement, International Business, Business Strategy/Leadership, Market Research/Competitive Intelligence

Author(s)
 
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Page amount
178 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137586605
Printed ISBN
978-1-349-59291-3

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