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Glemser, Anne-Catrin

Wise Family Business

Glemser, Anne-Catrin - Wise Family Business, ebook

69,10€

Ebook, PDF with Adobe DRM
ISBN: 9781137586001
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Table of contents

1. Introduction
Joachim Schwass, Anne-Catrin Glemser

2. Family Business Identity
Joachim Schwass, Anne-Catrin Glemser

3. The Nature of Family Business
Joachim Schwass, Anne-Catrin Glemser

4. Best Practices and Examples from Family Businesses
Joachim Schwass, Anne-Catrin Glemser

5. Overall Lessons and Analysis of the Company Cases
Joachim Schwass, Anne-Catrin Glemser

6. The Expert View: Proactive Communications—Building, Projecting and Preserving Reputation for Business Families and Family Businesses
Joachim Schwass, Anne-Catrin Glemser

7. Toolbox—A Process for Moving from Family Identity to Family Business Brand
Joachim Schwass, Anne-Catrin Glemser

8. Conclusion
Joachim Schwass, Anne-Catrin Glemser

Keywords: Business and Management, Family Business, Small Business, Business Strategy/Leadership, Corporate Social Responsibility

Author(s)
 
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9781137586001
Printed ISBN
978-1-137-58599-8

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