Wise Family Business

1. Introduction
Joachim Schwass, Anne-Catrin Glemser

2. Family Business Identity
Joachim Schwass, Anne-Catrin Glemser

3. The Nature of Family Business
Joachim Schwass, Anne-Catrin Glemser

4. Best Practices and Examples from Family Businesses
Joachim Schwass, Anne-Catrin Glemser

5. Overall Lessons and Analysis of the Company Cases
Joachim Schwass, Anne-Catrin Glemser

6. The Expert View: Proactive Communications—Building, Projecting and Preserving Reputation for Business Families and Family Businesses
Joachim Schwass, Anne-Catrin Glemser

7. Toolbox—A Process for Moving from Family Identity to Family Business Brand
Joachim Schwass, Anne-Catrin Glemser

8. Conclusion
Joachim Schwass, Anne-Catrin Glemser

Keywords: Business and Management, Family Business, Small Business, Business Strategy/Leadership, Corporate Social Responsibility