Political Marketing and the 2015 UK General Election

1. Introduction
Darren G. Lilleker, Mark Pack

2. Election Strategies, Campaign Themes and Target Voters
Andrew Mullen

3. Manifestos as an Extended Branding Campaign
Andrew White

4. Party Branding: A Case Study of Online Political Posters
Vincent Campbell, Benjamin Lee

5. Political Party Advertising and Marketing Strategies in the 2015 UK Election
Janine Dermody

6. Strategic Media Management
Darren G. Lilleker

7. Digital Political Marketing
Anthony Ridge-Newman, Mary Mitchell

8. The Battle for Brighton: The View from Cyberspace
Ivor Gaber, Coral James O’Connor

9. Lessons for Political Marketing from 2015
Darren G. Lilleker, Mark Pack

Keywords: Political Science and International Relations, Political Communication, Electoral Politics