Downer, Lorann
Political Branding Strategies: Campaigning and Governing in Australian Politics
Table of contents
1. Introduction
Lorann Downer
2. Understanding and Evaluating Political Branding
Lorann Downer
3. Crafting and Crashing
Lorann Downer
4. Desperately Seeking
Lorann Downer
5. The Lessons of Branded Politics
Lorann Downer
6. Afterword
Mike Kaiser
Keywords: Business and Management, Business Strategy/Leadership, Marketing, Management, Political Science, Electoral Politics, Corporate Communication/Public Relations
- Author(s)
- Downer, Lorann
- Publisher
- Springer
- Publication year
- 2016
- Language
- en
- Edition
- 1
- Series
- Palgrave Studies in Political Marketing and Management
- Page amount
- 156 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137580290
- Printed ISBN
- 978-1-349-84558-3
