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Downer, Lorann

Political Branding Strategies: Campaigning and Governing in Australian Politics

Downer, Lorann - Political Branding Strategies: Campaigning and Governing in Australian Politics, ebook

77,50€

Ebook, PDF with Adobe DRM
ISBN: 9781137580290
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Table of contents

1. Introduction
Lorann Downer

2. Understanding and Evaluating Political Branding
Lorann Downer

3. Crafting and Crashing Kevin07
Lorann Downer

4. Desperately Seeking The Real Julia
Lorann Downer

5. The Lessons of Branded Politics
Lorann Downer

6. Afterword
Mike Kaiser

Keywords: Business and Management, Business Strategy/Leadership, Marketing, Management, Political Science, Electoral Politics, Corporate Communication/Public Relations

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Series
Palgrave Studies in Political Marketing and Management
Page amount
156 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137580290
Printed ISBN
978-1-349-84558-3

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