Lowrie, Anthony
Understanding Branding in Higher Education
Table of contents
1. Introduction
Anthony Lowrie
2. The
Anthony Lowrie
3. The Conceptualization of
Anthony Lowrie
4. What’s in a Brand Name?
Anthony Lowrie
5. The Shattered Brand
Anthony Lowrie
6. The Death Rattle of the Liberal Arts
Anthony Lowrie
7. A Long Day’s Journey into Liberal Arts Pedagogy
Anthony Lowrie
8. Concluding Remarks
Anthony Lowrie
Keywords: Education, Higher Education, Marketing
- Author(s)
- Lowrie, Anthony
- Publisher
- Springer
- Publication year
- 2018
- Language
- en
- Edition
- 1
- Series
- Marketing and Communication in Higher Education
- Page amount
- 17 pages
- Category
- Upbringing, Education
- Format
- Ebook
- eISBN (PDF)
- 9781137560711
- Printed ISBN
- 978-1-137-56070-4
