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Lowrie, Anthony

Understanding Branding in Higher Education

Lowrie, Anthony - Understanding Branding in Higher Education, ebook

110,60€

Ebook, PDF with Adobe DRM
ISBN: 9781137560711
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Table of contents

1. Introduction
Anthony Lowrie

2. The Desire
for Relevance


Anthony Lowrie

3. The Conceptualization of Relevance


Anthony Lowrie

4. What’s in a Brand Name?
Anthony Lowrie

5. The Shattered Brand Fantasy


Anthony Lowrie

6. The Death Rattle of the Liberal Arts
Anthony Lowrie

7. A Long Day’s Journey into Liberal Arts Pedagogy
Anthony Lowrie

8. Concluding Remarks
Anthony Lowrie

Keywords: Education, Higher Education, Marketing

Author(s)
Publisher
Springer
Publication year
2018
Language
en
Edition
1
Series
Marketing and Communication in Higher Education
Category
Upbringing, Education
Format
Ebook
eISBN (PDF)
9781137560711
Printed ISBN
978-1-137-56070-4

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