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Atwal, Glyn

Luxury Brands in China and India

Atwal, Glyn - Luxury Brands in China and India, ebook

200,45€

Ebook, PDF with Adobe DRM
ISBN: 9781137547156
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Table of contents

1. A New Reality
Glyn Atwal, Douglas Bryson

2. Luxury Dilemmas
Glyn Atwal, Douglas Bryson

3. The Aspirational Rich
Glyn Atwal, Douglas Bryson

4. The Super-Rich
Glyn Atwal, Douglas Bryson

5. Faking Luxury
Glyn Atwal, Douglas Bryson

6. Giving Luxury
Glyn Atwal, Douglas Bryson

7. Digitally Rich
Glyn Atwal, Douglas Bryson

8. Responsible Luxury
Glyn Atwal, Douglas Bryson

9. Learning from Mistakes
Glyn Atwal, Douglas Bryson

10. A Luxury Footprint
Glyn Atwal, Douglas Bryson

Keywords: Business and Management, Industries, Branding, Asian Business, Emerging Markets/Globalization, Online Marketing/Social Media

Author(s)
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9781137547156
Printed ISBN
978-1-137-54713-2

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