Atwal, Glyn
Luxury Brands in China and India
Table of contents
1. A New Reality
Glyn Atwal, Douglas Bryson
2. Luxury Dilemmas
Glyn Atwal, Douglas Bryson
3. The Aspirational Rich
Glyn Atwal, Douglas Bryson
4. The Super-Rich
Glyn Atwal, Douglas Bryson
5. Faking Luxury
Glyn Atwal, Douglas Bryson
6. Giving Luxury
Glyn Atwal, Douglas Bryson
7. Digitally Rich
Glyn Atwal, Douglas Bryson
8. Responsible Luxury
Glyn Atwal, Douglas Bryson
9. Learning from Mistakes
Glyn Atwal, Douglas Bryson
10. A Luxury Footprint
Glyn Atwal, Douglas Bryson
Keywords: Business and Management, Industries, Branding, Asian Business, Emerging Markets/Globalization, Online Marketing/Social Media
- Author(s)
- Atwal, Glyn
- Bryson, Douglas
- Publisher
- Springer
- Publication year
- 2017
- Language
- en
- Edition
- 1
- Page amount
- 17 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137547156
- Printed ISBN
- 978-1-137-54713-2
