Hidalgo, Carlos
Driving Demand
1. The Issues with Modern Demand Generation
Carlos Hidalgo
2. Leading Demand Process Transformation
Carlos Hidalgo
3. Why Transformation Fails
Carlos Hidalgo
4. Action Does Not Equal Change
Carlos Hidalgo
5. Changing the Marketing and Sales Mind-set
Carlos Hidalgo
6. Aligning Content to Your Buyer
Carlos Hidalgo
7. Adapting the Lead Management Process
Carlos Hidalgo
8. Measuring for Success
Carlos Hidalgo
9. Optimizing Data and Technology
Carlos Hidalgo
10. Creating an Outcome: Accountable Culture
Carlos Hidalgo
11. Managing People through Change
Carlos Hidalgo
12. The Need for Change
Carlos Hidalgo
13. Change Ahead
Carlos Hidalgo
14. Demand Process Glossary
Carlos Hidalgo
Keywords: Business and Management, Management, Marketing, Organization, Market Research/Competitive Intelligence, Sales/Distribution, Economics, general
- Author(s)
- Hidalgo, Carlos
- Publisher
- Springer
- Publication year
- 2015
- Language
- en
- Edition
- 1
- Page amount
- 220 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137526809
- Printed ISBN
- 978-1-349-55906-0