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Gouillart, Francis

The Co-Creation Edge

Gouillart, Francis - The Co-Creation Edge, ebook

48,35€

Ebook, PDF with Adobe DRM
ISBN: 9781137526779
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Table of contents

1. The Changing World of Sales and Procurement
Francis Gouillart, Bernard Quancard

2. The Co-Creation Cycle
Francis Gouillart, Bernard Quancard

3. The Strategic Relationship-Building Process
Francis Gouillart, Bernard Quancard

4. The Dream: Discover the Opportunity and Organize Internally
Francis Gouillart, Bernard Quancard

5. The Dance: Envision the Value and Assemble a Joint Team
Francis Gouillart, Bernard Quancard

6. The Date: Engage as One Team and Connect Emotionally
Francis Gouillart, Bernard Quancard

7. The Commitment: Finalize Value, Negotiate and Close
Francis Gouillart, Bernard Quancard

8. The Long-Term Relationship: Deliver and Document Value
Francis Gouillart, Bernard Quancard

9. The Family: Expand Value
Francis Gouillart, Bernard Quancard

10. The Five Levels of Competitive Advantage Yielded by Co-Creation for Sales and Procurement
Francis Gouillart, Bernard Quancard

Keywords: Business and Management, Procurement, Supply Chain Management

Author(s)
 
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9781137526779
Printed ISBN
978-1-137-52675-5

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