Gouillart, Francis
The Co-Creation Edge
1. The Changing World of Sales and Procurement
Francis Gouillart, Bernard Quancard
2. The Co-Creation Cycle
Francis Gouillart, Bernard Quancard
3. The Strategic Relationship-Building Process
Francis Gouillart, Bernard Quancard
4. The Dream: Discover the Opportunity and Organize Internally
Francis Gouillart, Bernard Quancard
5. The Dance: Envision the Value and Assemble a Joint Team
Francis Gouillart, Bernard Quancard
6. The Date: Engage as One Team and Connect Emotionally
Francis Gouillart, Bernard Quancard
7. The Commitment: Finalize Value, Negotiate and Close
Francis Gouillart, Bernard Quancard
8. The Long-Term Relationship: Deliver and Document Value
Francis Gouillart, Bernard Quancard
9. The Family: Expand Value
Francis Gouillart, Bernard Quancard
10. The Five Levels of Competitive Advantage Yielded by Co-Creation for Sales and Procurement
Francis Gouillart, Bernard Quancard
Keywords: Business and Management, Procurement, Supply Chain Management
- Author(s)
- Gouillart, Francis
- Quancard, Bernard
- Publisher
- Springer
- Publication year
- 2016
- Language
- en
- Edition
- 1
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137526779
- Printed ISBN
- 978-1-137-52675-5