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Rajagopal

Sustainable Growth in Global Markets

Rajagopal - Sustainable Growth in Global Markets, ebook

131,35€

Ebook, PDF with Adobe DRM
ISBN: 9781137525956
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Table of contents

Part I. Mapping Market Scenarios

1. Understanding International Business
Rajagopal

2. International Finance
Rajagopal

3. Economic and Cultural Dynamics
Rajagopal

4. Political and Legal Factors
Rajagopal

Part II. Preparing Destination Markets

5. Market Research and Organizational Design
Rajagopal

6. Internal and External Fit
Rajagopal

7. Segmentation, Targeting, and Positioning
Rajagopal

Part III. Developing Functional Strategies

8. Product Strategies
Rajagopal

9. International Pricing and Distribution Strategies
Rajagopal

10. Promotion Strategies
Rajagopal

Keywords: Business and Management, International Business, Marketing, Business Strategy/Leadership, Organization, International Economics, Innovation/Technology Management

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Page amount
347 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137525956
Printed ISBN
978-1-349-70733-1

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