Cedrola, Elena
Product Innovation in the Global Fashion Industry
1. Product Innovation: Core to Continued Success
Byoungho Jin, Elena Cedrola
2. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation
Fabrizio Mosca
3. The Geox: The Shoe that Breathes
Francesca Checchinato, Tiziano Vescovi
4. Nike: An Innovation Journey
Michelle Childs, Byoungho Jin
5. Repetto, a Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy
Stefania Masè, Geneviève Cohen-Cheminet
Keywords: Business and Management, Marketing, Production, Innovation/Technology Management
- Editor
- Cedrola, Elena
- Jin, Byoungho
- Publisher
- Springer
- Publication year
- 2018
- Language
- en
- Edition
- 1
- Series
- Palgrave Studies in Practice: Global Fashion Brand Management
- Page amount
- 19 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137523495
- Printed ISBN
- 978-1-137-52348-8