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Cedrola, Elena

Product Innovation in the Global Fashion Industry

Cedrola, Elena - Product Innovation in the Global Fashion Industry, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9781137523495
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Table of contents

1. Product Innovation: Core to Continued Success
Byoungho Jin, Elena Cedrola

2. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation
Fabrizio Mosca

3. The Geox: The Shoe that Breathes
Francesca Checchinato, Tiziano Vescovi

4. Nike: An Innovation Journey
Michelle Childs, Byoungho Jin

5. Repetto, a Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy
Stefania Masè, Geneviève Cohen-Cheminet

Keywords: Business and Management, Marketing, Production, Innovation/Technology Management

Editor
 
Publisher
Springer
Publication year
2018
Language
en
Edition
1
Series
Palgrave Studies in Practice: Global Fashion Brand Management
Category
Economy
Format
Ebook
eISBN (PDF)
9781137523495
Printed ISBN
978-1-137-52348-8

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