Cedrola, Elena
Fashion Branding and Communication
1. Brands as Core Assets: Trends and Challenges of Branding in Fashion Business
Byoungho Jin, Elena Cedrola
2. Harmont & Blaine: A Successful Dachshund to Build the Values and Brand Identity
Maria Colurcio, Monia Melia
3. Salvatore Ferragamo: Brand Heritage as Main Vector of Brand Extension and Internationalization
Maria Carmela Ostillio, Sarah Ghaddar
4. Tod’s: A Global Multi-Brand Company with a Taste of Tradition
Maria Carmela Ostillio, Sarah Ghaddar
5. The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience
Stefania Masè, Ksenia Silchenko
6. Louis Vuitton’s Art-Based Strategy to Communicate Exclusivity and Prestige
Stefania Masè, Elena Cedrola
Keywords: Business and Management, Marketing
- Editor
- Cedrola, Elena
- Jin, Byoungho
- Publisher
- Springer
- Publication year
- 2017
- Language
- en
- Edition
- 1
- Series
- Palgrave Studies in Practice: Global Fashion Brand Management
- Page amount
- 18 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137523433
- Printed ISBN
- 978-1-137-52342-6