Login

Cedrola, Elena

Fashion Branding and Communication

Cedrola, Elena - Fashion Branding and Communication, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9781137523433
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Brands as Core Assets: Trends and Challenges of Branding in Fashion Business
Byoungho Jin, Elena Cedrola

2. Harmont & Blaine: A Successful Dachshund to Build the Values and Brand Identity
Maria Colurcio, Monia Melia

3. Salvatore Ferragamo: Brand Heritage as Main Vector of Brand Extension and Internationalization
Maria Carmela Ostillio, Sarah Ghaddar

4. Tod’s: A Global Multi-Brand Company with a Taste of Tradition
Maria Carmela Ostillio, Sarah Ghaddar

5. The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience
Stefania Masè, Ksenia Silchenko

6. Louis Vuitton’s Art-Based Strategy to Communicate Exclusivity and Prestige
Stefania Masè, Elena Cedrola

Keywords: Business and Management, Marketing

Editor
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
Palgrave Studies in Practice: Global Fashion Brand Management
Category
Economy
Format
Ebook
eISBN (PDF)
9781137523433
Printed ISBN
978-1-137-52342-6

Similar titles