Cedrola, Elena
Fashion Brand Internationalization
1. Overview of Fashion Brand Internationalization: Theories and Trends
Byoungho Jin, Elena Cedrola
2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry
Elena Cedrola, Ksenia Silchenko
3. Diesel: An Unconventional, Innovative, International-Lifestyle, Italian Company
Donata Vianelli, Giovanna Pegan, Manuela Valta
4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong
Hau-Ling Chan, Tsan-Ming Choi, Ka-Yan Man
5. Beaucre Merchandising Co. Ltd: A Successfully Internationalizing Korean Apparel Company
Byoungho Jin, Jae-Eun Chung
Keywords: Business and Management, Marketing, International Business, Services
- Editor
- Cedrola, Elena
- Jin, Byoungho
- Publisher
- Springer
- Publication year
- 2016
- Language
- en
- Edition
- 1
- Series
- Palgrave Studies in Practice: Global Fashion Brand Management
- Page amount
- 18 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137523372
- Printed ISBN
- 978-1-137-52336-5