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Cedrola, Elena

Fashion Brand Internationalization

Cedrola, Elena - Fashion Brand Internationalization, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9781137523372
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Table of contents

1. Overview of Fashion Brand Internationalization: Theories and Trends
Byoungho Jin, Elena Cedrola

2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry
Elena Cedrola, Ksenia Silchenko

3. Diesel: An Unconventional, Innovative, International-Lifestyle, Italian Company
Donata Vianelli, Giovanna Pegan, Manuela Valta

4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong
Hau-Ling Chan, Tsan-Ming Choi, Ka-Yan Man

5. Beaucre Merchandising Co. Ltd: A Successfully Internationalizing Korean Apparel Company
Byoungho Jin, Jae-Eun Chung

Keywords: Business and Management, Marketing, International Business, Services

Editor
 
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Series
Palgrave Studies in Practice: Global Fashion Brand Management
Category
Economy
Format
Ebook
eISBN (PDF)
9781137523372
Printed ISBN
978-1-137-52336-5

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