Language, Identity and Cycling in the New Media Age

1. Introduction: Exploring Language, Identity and Cycling in the New Media Age Through Systemic Functional Linguistics
Patrick Kiernan

Part 1. Identities in the Media

2. ‘Mark, Mark, Can We Have a Word?’: Narrative and Evaluation in the Media Interview
Patrick Kiernan

3. Coming Clean: Framing and Identity Negotiation in the Oprah Winfrey-Lance Armstrong Interview
Patrick Kiernan

4. Multimodality Identity in Manga: Yowamushi Pedal and the Semiotics of Japanese Comics
Patrick Kiernan

Part 2. Identity and Online Communities

5. Having a Rashomon Moment: Identity Negotiation in an Online Community
Patrick Kiernan

6. Making the Link: Intertextual Resources in an Online Forum
Patrick Kiernan

7. The Case of Franz: Identity and Carnival in Online Communities
Patrick Kiernan

Part 3. Multimodality, Corporate Identity, and Market Positioning

8. ‘Hey You, Thanks for Buying Our Stuff’: Language, Multimodality and Identity in Two Corporate Websites
Patrick Kiernan

9. ‘Sixty-Eight Years on the Same B17’: Brooks, Consumer Reviews and Brand Loyalty
Patrick Kiernan

10. In Pursuit of Marginal Gains: Corporate Sponsorship and Brand-Building Videos
Patrick Kiernan

11. Welcome to the GCN Show!: Community and Identity on YouTube
Patrick Kiernan

12. Conclusion: Rethinking Interpersonal Semiotics in New Media
Patrick Kiernan

Keywords: Linguistics, Sociolinguistics, Popular Science in Sports, Semiotics, Cultural and Media Studies, general, Applied Linguistics, Semantics