Publishers, Readers, and Digital Engagement

1. Introduction
Marianne Martens

2. A Brief History of the Field
Marianne Martens

3. Branding Books, Branding Readers: Marketing to Teens in the Digital Age
Marianne Martens

4. From RandomBuzzers to Figment: Teens’ Affective and Immaterial Labor
Marianne Martens

5.
TwilightSaga.com (2009–12): Fandom and the Lifespan of a Corporate Fan Site
Marianne Martens

6. Reading The Amanda Project: The Lifecycle of a Pioneering Multiplatform Book (2009–2012)
Marianne Martens

7. Conclusion
Marianne Martens

Keywords: Literature, History of the Book, Literature and Technology/Media, Contemporary Literature, Fiction, Children's Literature