Login

Martens, Marianne

Publishers, Readers, and Digital Engagement

Martens, Marianne - Publishers, Readers, and Digital Engagement, ebook

123,00€

Ebook, PDF with Adobe DRM
ISBN: 9781137514462
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Introduction
Marianne Martens

2. A Brief History of the Field
Marianne Martens

3. Branding Books, Branding Readers: Marketing to Teens in the Digital Age
Marianne Martens

4. From RandomBuzzers to Figment: Teens’ Affective and Immaterial Labor
Marianne Martens

5.
TwilightSaga.com (2009–12): Fandom and the Lifespan of a Corporate Fan Site
Marianne Martens

6. Reading The Amanda Project: The Lifecycle of a Pioneering Multiplatform Book (2009–2012)
Marianne Martens

7. Conclusion
Marianne Martens

Keywords: Literature, History of the Book, Literature and Technology/Media, Contemporary Literature, Fiction, Children's Literature

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Series
New Directions in Book History
Category
Litterary Studies
Format
Ebook
eISBN (PDF)
9781137514462
Printed ISBN
978-1-137-51445-5

Similar titles