Login

Ingwer, Mark

Empathetic Marketing

Ingwer, Mark - Empathetic Marketing, ebook

41,45€

Ebook, PDF with Adobe DRM
ISBN: 9781137512000
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Introduction
Mark Ingwer

2. The Hidden Emotional Needs behind Our Decisions
Mark Ingwer

3. The Needs Continuum
Mark Ingwer

4. The Need for Control
Mark Ingwer

5. The Need for Self-Expression
Mark Ingwer

6. The Need for Growth
Mark Ingwer

7. The Need for Recognition
Mark Ingwer

8. The Need for Belonging
Mark Ingwer

9. The Need for Care
Mark Ingwer

10. Epilogue
Mark Ingwer

Keywords: Business and Management, Business Strategy/Leadership, Marketing, Operation Research/Decision Theory, Community and Environmental Psychology, Market Research/Competitive Intelligence, Corporate Communication/Public Relations

Author(s)
Publisher
Springer
Publication year
2012
Language
en
Edition
1
Page amount
249 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137512000
Printed ISBN
978-0-230-34027-5

Similar titles