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Calkins, Tim

Defending Your Brand

Calkins, Tim - Defending Your Brand, ebook

23,50€

Ebook, PDF with Adobe DRM
ISBN: 9781137511867
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Table of contents

1. Introduction
Tim Calkins

2. The Threat
Tim Calkins

3. The Financial Challenge
Tim Calkins

4. Know Your Enemy
Tim Calkins

5. Competitive Intelligence
Tim Calkins

6. The Key Question
Tim Calkins

7. Planning the Defense
Tim Calkins

8. Stopping the Launch
Tim Calkins

9. Blocking Distribution
Tim Calkins

10. Limiting Awareness
Tim Calkins

11. Preventing Trial
Tim Calkins

12. Fighting Repeat
Tim Calkins

13. Defense Never Ends
Tim Calkins

14. Defensive Strategy for Innovators
Tim Calkins

15. A Cautionary Word about Competition Law
Stephen Calkins

Keywords: Business and Management, Business Strategy/Leadership, Management, Marketing, Organization, Market Research/Competitive Intelligence

Author(s)
Publisher
Springer
Publication year
2012
Language
en
Edition
1
Page amount
303 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137511867
Printed ISBN
978-0-230-34034-3

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