Iezzi, Teressa
The Idea Writers
Table of contents
1. The Creativity Age
Teressa Iezzi
2. Bernbach to the Future
Teressa Iezzi
3. The Storytellers
Teressa Iezzi
4. Digital is not a Channel
Teressa Iezzi
5. How to Not Write Advertising
Teressa Iezzi
6. Life in Adland
Teressa Iezzi
7. Bringing Ideas to Life
Teressa Iezzi
8. It’s Just Getting Good
Teressa Iezzi
Keywords: Business and Management, Marketing
- Author(s)
- Iezzi, Teressa
- Publisher
- Springer
- Publication year
- 2010
- Language
- en
- Edition
- 1
- Page amount
- 222 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137510440
- Printed ISBN
- 978-0-230-61388-1