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Iezzi, Teressa

The Idea Writers

Iezzi, Teressa - The Idea Writers, ebook

27,65€

Ebook, PDF with Adobe DRM
ISBN: 9781137510440
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Table of contents

1. The Creativity Age
Teressa Iezzi

2. Bernbach to the Future
Teressa Iezzi

3. The Storytellers
Teressa Iezzi

4. Digital is not a Channel
Teressa Iezzi

5. How to Not Write Advertising
Teressa Iezzi

6. Life in Adland
Teressa Iezzi

7. Bringing Ideas to Life
Teressa Iezzi

8. It’s Just Getting Good
Teressa Iezzi

Keywords: Business and Management, Marketing

Author(s)
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Page amount
222 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137510440
Printed ISBN
978-0-230-61388-1

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