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Hollis, Nigel

Brand Premium

Hollis, Nigel - Brand Premium, ebook

37,30€

Ebook, PDF with Adobe DRM
ISBN: 9781137510389
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Table of contents

Part I. What’s it all about?

1. How Marketing Adds Financial Value to a Business
Nigel Hollis

2. How Brands Influence Purchase Decisions
Nigel Hollis

3. What Makes Your Brand Meaningfully Different?
Nigel Hollis

4. Linking Meaningful Difference to Financial Outcomes
Nigel Hollis

Part II. Creating a Meaningfully Different Brand

5. Clarity of Purpose
Nigel Hollis

6. Effective Delivery
Nigel Hollis

7. Resonance
Nigel Hollis

8. Differentiation
Nigel Hollis

9. Defining a Meaningfully Different Experience
Nigel Hollis

Part III. Amplifying a Meaningfully Different Brand

10. Findability
Nigel Hollis

11. Credibility
Nigel Hollis

12. Vitality
Nigel Hollis

13. Affordability at a Price Point
Nigel Hollis

14. Extendability
Nigel Hollis

15. Make the Most of Your Brand
Nigel Hollis

Keywords: Medicine & Public Health, Neurology, Development Economics

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
238 pages
Category
Medicine, Health Care, Mode
Format
Ebook
eISBN (PDF)
9781137510389
Printed ISBN
978-1-137-27991-0

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