Carmichael, Matt
BUYographics
Table of contents
1. Introduction
Matt Carmichael
2. The Changing Middle Class
Matt Carmichael
3. How the Other 18 Percent Live
Matt Carmichael
4. Home Economics
Matt Carmichael
5. The Buyographics of Family
Matt Carmichael
6. The Majority Myth
Matt Carmichael
7. The Buyographics of City Living
Matt Carmichael
8. The Buyographics of Aging
Matt Carmichael
9. The Buyographics of Health Care
Matt Carmichael
10. The Connected Consumer
Matt Carmichael
11. The Car Culture Crash
Matt Carmichael
12. Epilogue
Matt Carmichael
Keywords: Business and Management, Marketing, Economics, general, Market Research/Competitive Intelligence
- Author(s)
- Carmichael, Matt
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 1
- Page amount
- 232 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137510273
- Printed ISBN
- 978-1-137-27863-0
