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Foxall, Gordon R.

Perspectives on Consumer Choice

Foxall, Gordon R. - Perspectives on Consumer Choice, ebook

153,75€

Ebook, PDF with Adobe DRM
ISBN: 9781137501219
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Table of contents

1. Introduction
Gordon R. Foxall

2. Explaining Consumer Choice
Gordon R. Foxall

3. Consumer Choice as Behavior
Gordon R. Foxall

4. Beyond Behaviorism
Gordon R. Foxall

5. The Ascription of Intentionality
Gordon R. Foxall

6. Intentional Psychologies
Gordon R. Foxall

7. Consumer Choice as Action
Gordon R. Foxall

8. Consumer Choice as Decision: Micro-Cognitive Psychology
Gordon R. Foxall

9. Consumer Choice as Decision: Macro-Cognitive Psychology
Gordon R. Foxall

10. Consumer Choice as Decision: Meso-Cognitive Psychology
Gordon R. Foxall

11. Consumer Choice as Agency
Gordon R. Foxall

Keywords: Business and Management, Marketing, Neuropsychology, Industrial and Organizational Psychology

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9781137501219
Printed ISBN
978-1-137-50119-6

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