Contemporary Wine Marketing and Supply Chain Management

1. A Global Overview of Wine
Daniel J. Flint, Paola Signori, Susan L. Golicic

2. Forms of Markets
Daniel J. Flint, Paola Signori, Susan L. Golicic

3. Organizational Foundations
Daniel J. Flint, Paola Signori, Susan L. Golicic

4. Relationships
Daniel J. Flint, Paola Signori, Susan L. Golicic

5. Innovation and Experimentation
Daniel J. Flint, Paola Signori, Susan L. Golicic

6. Sustainability
Daniel J. Flint, Paola Signori, Susan L. Golicic

7. Brand Management Fundamentals
Daniel J. Flint, Paola Signori, Susan L. Golicic

8. Supply Chain Design
Daniel J. Flint, Paola Signori, Susan L. Golicic

9. Market Research
Daniel J. Flint, Paola Signori, Susan L. Golicic

10. Contemporary Branding Tactics
Daniel J. Flint, Paola Signori, Susan L. Golicic

11. Toward Communication 4.0
Daniel J. Flint, Paola Signori, Susan L. Golicic

12. Selling
Daniel J. Flint, Paola Signori, Susan L. Golicic

13. Supply Chain Management
Daniel J. Flint, Paola Signori, Susan L. Golicic

14. Performance Diagnosis
Daniel J. Flint, Paola Signori, Susan L. Golicic

15. Conclusions and the Future of Wine Marketing and SCM
Daniel J. Flint, Paola Signori, Susan L. Golicic

Keywords: Business and Management, Management, Marketing, International Business, Sales/Distribution, Business Strategy/Leadership, Supply Chain Management