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Chaston, Ian

Internet Marketing and Big Data Exploitation

Chaston, Ian - Internet Marketing and Big Data Exploitation, ebook

131,35€

Ebook, PDF with Adobe DRM
ISBN: 9781137488961
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Table of contents

1. The Online World
Ian Chaston

2. Big Data and Analytics
Ian Chaston

3. Opportunities
Ian Chaston

4. Technology
Ian Chaston

5. Capabilities
Ian Chaston

6. i-Strategies
Ian Chaston

7. Marketing Mix
Ian Chaston

8. Websites
Ian Chaston

9. Social Media
Ian Chaston

10. Blogs, Tweets and Apps
Ian Chaston

11. Online Retailing
Ian Chaston

12. Online Service Firms
Ian Chaston

13. Public Sector Online
Ian Chaston

14. Online Governance
Ian Chaston

15. Future Market Innovations
Ian Chaston

16. Erratum
Ian Chaston

Keywords: Business and Management, Marketing, International Business, Innovation/Technology Management, Corporate Communication/Public Relations, Economics, general, e-Business/e-Commerce

Author(s)
Publisher
Springer
Publication year
2015
Language
en
Edition
1
Page amount
296 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137488961
Printed ISBN
978-1-349-50414-5

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