Chaston, Ian
Internet Marketing and Big Data Exploitation
1. The Online World
Ian Chaston
2. Big Data and Analytics
Ian Chaston
3. Opportunities
Ian Chaston
4. Technology
Ian Chaston
5. Capabilities
Ian Chaston
6. i-Strategies
Ian Chaston
7. Marketing Mix
Ian Chaston
8. Websites
Ian Chaston
9. Social Media
Ian Chaston
10. Blogs, Tweets and Apps
Ian Chaston
11. Online Retailing
Ian Chaston
12. Online Service Firms
Ian Chaston
13. Public Sector Online
Ian Chaston
14. Online Governance
Ian Chaston
15. Future Market Innovations
Ian Chaston
16. Erratum
Ian Chaston
Keywords: Business and Management, Marketing, International Business, Innovation/Technology Management, Corporate Communication/Public Relations, Economics, general, e-Business/e-Commerce
- Author(s)
- Chaston, Ian
- Publisher
- Springer
- Publication year
- 2015
- Language
- en
- Edition
- 1
- Page amount
- 296 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137488961
- Printed ISBN
- 978-1-349-50414-5