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Wolf, David

Public Relations in China

Wolf, David - Public Relations in China, ebook

27,65€

Ebook, PDF with Adobe DRM
ISBN: 9781137483812
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Table of contents

1. Introduction
David Wolf

2. The Basics and First Steps
David Wolf

3. Public Relations and the Chinese Government
David Wolf

4. Working with the Media in China
David Wolf

5. Public Relations and Corporate Change in China
David Wolf

6. Crisis Management in China
David Wolf

7. Social Media and Public Relations in China
David Wolf

8. Conducting Effective PR in China
David Wolf

9. 360-Degree PR in China
David Wolf

10. Public Relations Agencies in China
David Wolf

Keywords: Business and Management, International Business, Business Strategy/Leadership, Marketing, Corporate Communication/Public Relations, International Economics

Author(s)
Publisher
Springer
Publication year
2015
Language
en
Edition
1
Series
Palgrave Pocket Consultants
Page amount
238 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137483812
Printed ISBN
978-1-137-48379-9

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