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Hoffmann, Jonas

Independent Luxury

Hoffmann, Jonas - Independent Luxury, ebook

62,20€

Ebook, PDF with Adobe DRM
ISBN: 9781137481467
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Table of contents

1. Introduction
Jonas Hoffmann, Laurent Lecamp

2. Luxury Landscape: Challenges and Opportunities for Independents
Jonas Hoffmann, Laurent Lecamp

3. Last Chance for Knysna: Innovation
Jonas Hoffmann, Laurent Lecamp

4. Back to the Roots
Jonas Hoffmann, Laurent Lecamp

5. Code Breakers
Jonas Hoffmann, Laurent Lecamp

6. Eagle in the Aquarium
Jonas Hoffmann, Laurent Lecamp

7. Game Changers
Jonas Hoffmann, Laurent Lecamp

8. Applying the BA2RE® Luxury Strategy Approach to the Creation and Development of Encelade 1789
Jonas Hoffmann, Laurent Lecamp

9. Epilogue
Jonas Hoffmann, Laurent Lecamp

Keywords: Business and Management, Market Research/Competitive Intelligence, Corporate Communication/Public Relations, Business Strategy/Leadership, International Business, Innovation/Technology Management, Small Business

Author(s)
 
Publisher
Springer
Publication year
2015
Language
en
Edition
1
Page amount
267 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137481467
Printed ISBN
978-1-349-56336-4

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