Login

Kerns, Chris

Trendology

Kerns, Chris - Trendology, ebook

34,55€

Ebook, PDF with Adobe DRM
ISBN: 9781137479563
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Introduction
Chris Kerns

2. Relevance Is Trending Up
Chris Kerns

3. Understanding Brands on Twitter
Chris Kerns

4. RTM Perform ance for Big, Known Events
Chris Kerns

5. RTM Performance for Unknown Events and Daily Trends
Chris Kerns

6. Laying a Data-Driven Foundation for Real-Time
Chris Kerns

7. Aiming for Real-Time Success
Chris Kerns

8. The Data-Driven RTM Process
Chris Kerns

9. The Future of RTM
Chris Kerns

10. Conclusion
Chris Kerns

Keywords: Business and Management, Innovation/Technology Management, Business Mathematics, Marketing, e-Business/e-Commerce, Economics, general, Business Strategy/Leadership

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
249 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137479563
Printed ISBN
978-1-349-50243-1

Similar titles