Coping with Retail Giants

1. Introduction
A. Coskun Samli

2. Preopening Preparations
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3. Retail Marketing Strategy Development
A. Coskun Samli

4. Fitting into Multilayered Retail Competition
A. Coskun Samli

5. Major Trends in the Retailing Sector Which Independents Must Know
A. Coskun Samli

6. The Retail Evolution
A. Coskun Samli

7. Capitalizing on Market Potentials
A. Coskun Samli

8. Consumer Behavior and Retail Strategy
A. Coskun Samli

9. Strategy Alternatives
A. Coskun Samli

10. Developing, Measuring, and Managing Store Image
A. Coskun Samli

11. People Are Our Strength
A. Coskun Samli

12. We Must Communicate with Our Market
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13. Developing a Merchandise Mix
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14. Pricing Strategies
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15. Being Connected to a Supply Chain
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16. Store Performance Evaluation
A. Coskun Samli

Keywords: Business and Management, Organization, Small Business, Market Research/Competitive Intelligence, Entrepreneurship, Business Strategy/Leadership, Trade