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Samli, A. Coskun

Coping with Retail Giants

Samli, A. Coskun - Coping with Retail Giants, ebook

124,40€

Ebook, PDF with Adobe DRM
ISBN: 9781137476340
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Table of contents

1. Introduction
A. Coskun Samli

2. Preopening Preparations
A. Coskun Samli

3. Retail Marketing Strategy Development
A. Coskun Samli

4. Fitting into Multilayered Retail Competition
A. Coskun Samli

5. Major Trends in the Retailing Sector Which Independents Must Know
A. Coskun Samli

6. The Retail Evolution
A. Coskun Samli

7. Capitalizing on Market Potentials
A. Coskun Samli

8. Consumer Behavior and Retail Strategy
A. Coskun Samli

9. Strategy Alternatives
A. Coskun Samli

10. Developing, Measuring, and Managing Store Image
A. Coskun Samli

11. People Are Our Strength
A. Coskun Samli

12. We Must Communicate with Our Market
A. Coskun Samli

13. Developing a Merchandise Mix
A. Coskun Samli

14. Pricing Strategies
A. Coskun Samli

15. Being Connected to a Supply Chain
A. Coskun Samli

16. Store Performance Evaluation
A. Coskun Samli

Keywords: Business and Management, Organization, Small Business, Market Research/Competitive Intelligence, Entrepreneurship, Business Strategy/Leadership, Trade

Author(s)
Publisher
Springer
Publication year
2015
Language
en
Edition
1
Page amount
227 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137476340
Printed ISBN
978-1-349-50197-7

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