Besides the Screen

1. Introduction: In the Grooves of the Cinematographic Circuit

1. Introduction: In the Grooves of the Cinematographic Circuit
Gabriel Menotti Gonring, Virginia Crisp

Part I. Through Many Channels: Distribution

2. From the Big Screen to the Small Ones: How Digitization is Transforming the Distribution, Exhibition and Consumption of Movies
Alejandro Pardo

3. Notes on Film Distribution: Networks, Screens and Practices
Stefania Haritou

4. Catering for Whom? The Problematic Ethos of Audiovisual Distribution Online
Jonas Andersson Schwarz

Part II. Under the Spotlights: Promotion

5. 1-18-08 — Viral Marketing Strategies in Hollywood Cinema
Stephanie Janes

6. Terms of Intimacy: Blog Marketing, Experiential Desegregation and Collaborative Film Value Production
Ya-Feng Mon

7. On the Problematic Productivity of Hype: Flashforward’s Promotional Campaign
Enrica Picarelli

Part III. In the Files and Out There: Curation

8. Audiovisual Archives and the Public Domain: Economics of Access, Exclusive Control and the Digital Skew
Claudy Op den Kamp

9. Live Audiovisual Performance and Documentation
Ana Carvalho

10. Public Screenings Beside Screens: A Spatial Perspective
Zlatan Krajina

11. Interactive Video Installations in Public Spaces: Rafael Lozano-Hemmer’s Under Scan
Elena Papadaki

Keywords: Cultural and Media Studies, Media Studies, Directing, Film and Television Studies, Arts, Film History