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Chakravarti, Amitav

Why People (Don’t) BUY

Chakravarti, Amitav - Why People (Don’t) BUY, ebook

34,55€

Ebook, PDF with Adobe DRM
ISBN: 9781137466693
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Table of contents

1. Introduction: hit-or-miss consumer insights
Amitav Chakravarti, Manoj Thomas

2. Three causes
Amitav Chakravarti, Manoj Thomas

3. The 100 calories paradox
Amitav Chakravarti, Manoj Thomas

4. Pricing disaster at JC Penney
Amitav Chakravarti, Manoj Thomas

5. Tata Nano, the world’s cheapest car
Amitav Chakravarti, Manoj Thomas

6. When not to discount
Amitav Chakravarti, Manoj Thomas

7. Avoid discordant pricing
Amitav Chakravarti, Manoj Thomas

8. Paying for medicines and Tickle Me Elmo
Amitav Chakravarti, Manoj Thomas

9. Credit cards and obesity
Amitav Chakravarti, Manoj Thomas

10. Why paying people to donate blood does not pay
Amitav Chakravarti, Manoj Thomas

11. Five steps to actionable consumer insights
Amitav Chakravarti, Manoj Thomas

Keywords: Business and Management, Marketing, Organization, Market Research/Competitive Intelligence

Author(s)
 
Publisher
Springer
Publication year
2015
Language
en
Edition
1
Page amount
238 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137466693
Printed ISBN
978-1-349-49988-5

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