Why People (Don’t) BUY

1. Introduction: hit-or-miss consumer insights
Amitav Chakravarti, Manoj Thomas

2. Three causes
Amitav Chakravarti, Manoj Thomas

3. The 100 calories paradox
Amitav Chakravarti, Manoj Thomas

4. Pricing disaster at JC Penney
Amitav Chakravarti, Manoj Thomas

5. Tata Nano, the world’s cheapest car
Amitav Chakravarti, Manoj Thomas

6. When not to discount
Amitav Chakravarti, Manoj Thomas

7. Avoid discordant pricing
Amitav Chakravarti, Manoj Thomas

8. Paying for medicines and Tickle Me Elmo
Amitav Chakravarti, Manoj Thomas

9. Credit cards and obesity
Amitav Chakravarti, Manoj Thomas

10. Why paying people to donate blood does not pay
Amitav Chakravarti, Manoj Thomas

11. Five steps to actionable consumer insights
Amitav Chakravarti, Manoj Thomas

Keywords: Business and Management, Marketing, Organization, Market Research/Competitive Intelligence