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Beverland, Michael

Redesigning Manufacturing

Beverland, Michael - Redesigning Manufacturing, ebook

124,40€

Ebook, PDF with Adobe DRM
ISBN: 9781137465221
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Table of contents

1. Introduction
Michael Beverland, Beverley Nielsen, Vicky Pryce

2. Why Manufacturing Needs an Image Makeover
Michael Beverland, Beverley Nielsen, Vicky Pryce

3. The Future of Manufacturing Debate
Michael Beverland, Beverley Nielsen, Vicky Pryce

4. How UK Manufacturers Create Value
Michael Beverland, Beverley Nielsen, Vicky Pryce

5. Branded Businesses
Michael Beverland, Beverley Nielsen, Vicky Pryce

6. Innovation Pathways
Michael Beverland, Beverley Nielsen, Vicky Pryce

7. Manufacturing’s Business Model
Michael Beverland, Beverley Nielsen, Vicky Pryce

8. Ecosystems: Supporting Manufacturing Success
Michael Beverland, Beverley Nielsen, Vicky Pryce

9. Conclusion and Implications
Michael Beverland, Beverley Nielsen, Vicky Pryce

Keywords: Business and Management, International Business, Marketing, Business Strategy/Leadership, Industrial and Production Engineering, Development Economics, Industries

Author(s)
 
 
Publisher
Springer
Publication year
2015
Language
en
Edition
1
Page amount
210 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137465221
Printed ISBN
978-1-349-49945-8

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