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Young, Antony

Brand Media Strategy

Young, Antony - Brand Media Strategy, ebook

34,55€

Ebook, PDF with Adobe DRM
ISBN: 9781137447715
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Table of contents

1. Introduction
Antony Young

2. Google and Facebook
Antony Young

3. The New Media Playbook
Antony Young

4. A Shift from Media Planning to Communications Planning
Antony Young

5. Focusing on Outcomes, Not Outputs
Antony Young

6. Insight over Analysis
Antony Young

7. 1 + 1 = 3
Antony Young

8. Conducting the Orchestra
Antony Young

9. Unlocking Moments of Receptivity
Antony Young

10. Touch Point Selection
Antony Young

11. Getting Social
Antony Young

12. Execution is the X-Factor
Antony Young

13. Measurement and Metrics
Antony Young

14. Big Data and Analytics
Antony Young

Keywords: Business and Management, Marketing, Business Strategy/Leadership, e-Business/e-Commerce

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
Second Edition
Page amount
254 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137447715
Printed ISBN
978-1-349-28932-5

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