Young, Antony
Brand Media Strategy
Table of contents
1. Introduction
Antony Young
2. Google and Facebook
Antony Young
3. The New Media Playbook
Antony Young
4. A Shift from Media Planning to Communications Planning
Antony Young
5. Focusing on Outcomes, Not Outputs
Antony Young
6. Insight over Analysis
Antony Young
7. 1 + 1 = 3
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8. Conducting the Orchestra
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9. Unlocking Moments of Receptivity
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10. Touch Point Selection
Antony Young
11. Getting Social
Antony Young
12. Execution is the X-Factor
Antony Young
13. Measurement and Metrics
Antony Young
14. Big Data and Analytics
Antony Young
Keywords: Business and Management, Marketing, Business Strategy/Leadership, e-Business/e-Commerce
- Author(s)
- Young, Antony
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 2
- Page amount
- 254 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137447715
- Printed ISBN
- 978-1-349-28932-5
