Prats, Julia

Entrepreneurial Icebreakers

Prats, Julia - Entrepreneurial Icebreakers, ebook


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ISBN: 9781137446329
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Table of contents

1. Introduction
Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk

Part I. Conquering International Markets from Transition Economies

2. Entrepreneurship in Transition Economies
Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk

3. Overcoming Start-Up Challenges in Transition Economies
Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk

4. Overcoming a Negative Country-of-Origin Effect
Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk

5. Growth Strategies and Internationalization Patterns
Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk

6. From Lag Markets to Lead Markets
Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk

Part II. Case Studies of Internationally Successful CEE Companies

7. CASE 1: ACE enterprise Slovakia: “Drawing Out” the Future
Marian Holienka

8. CASE 2: Atlantic Grupa: Preparing for Leading in the New Europe
Alexandru Ioan Mincu, Vlasta Hudek

9. CASE 3: Avangate: Preparing the Trans-Atlantic Jump
Juris Ulmanis, Adrian Tantau

10. CASE 4: Big Filter: Russian Filters in the International Market
Galina Shirokova

11. CASE 5: Fx3x: Star Performance without a Star Attitude
Makedonka Dimitrova, Ilijana Petrovska

12. CASE 6: Graphisoft: The Architecture of International Growth
Juris Ulmanis

13. CASE 7: Estonia’s Laser Diagnostic Instruments (LDI) AS: Beaming toward Growth
Tiit Elenurm

14. CASE 8: LINET: To Be an Object of Desire, Not of Choice
Tomas Ricka, David Kula, Radovan Kacin

15. CASE 9: The Masterplast Story: Constructing an Entrepreneurial Success Story
Péter Dietrich, László Csepregi, János Vecsenyi

16. CASE 10: Modesat Communications OÜ: Riding a Big Wave with a Small Boat
Tiit Elenurm

17. CASE 11: Pipistrel: The Freedom of Flight
Frank Pira

18. CASE 12: PKF Betar Company: “Meters” Away from Further Growth
Anna Svirina

19. CASE 13: Russian Cosmetics: “Healing” Skin Care Products in Russia
Anna Svirina

20. CASE 14: Selena Group: Internationalizing through Multilocality
Sylwia Sysko-Romańczuk

21. CASE 15: SOLARIS Bus and Coach: A Bus Tour to Global Markets
Jolanta Mazur

Keywords: Business and Management, Small Business, International Economics, International Business, Economic History, Entrepreneurship, Development Economics

Publication year
Page amount
428 pages
Printed ISBN

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