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Koku, Paul Sergius

Decision Making in Marketing and Finance

Koku, Paul Sergius - Decision Making in Marketing and Finance, ebook

110,60€

Ebook, PDF with Adobe DRM
ISBN: 9781137444776
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Table of contents

1. Theory of the Firm
Paul Sergius Koku

2. The Customer Lifetime Value
Paul Sergius Koku

3. Strategic Marketing Plan
Paul Sergius Koku

4. Signaling in Finance and Marketing
Paul Sergius Koku

5. New-Product Introduction
Paul Sergius Koku

6. Sales Force Compensation and Management
Paul Sergius Koku

7. Marketing Communication
Paul Sergius Koku

8. Advertising
Paul Sergius Koku

9. Pricing and Sales Promotion
Paul Sergius Koku

10. Marketing Mistakes and Their Impact on the Firm
Paul Sergius Koku

Keywords: Finance, Investments and Securities, Banking, Business and Management, general, Marketing, Business Finance, Operation Research/Decision Theory

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
212 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137444776
Printed ISBN
978-1-349-47882-8

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